Peter S. Cooke

Founder & CEO

For over 40 years, Mr. Cooke has been a major presence in creating public-private partnerships and leading real estate ventures to provide affordable housing and economic opportunities for his community. Beginning in 1978 as the Director of Economic Development for the State of Utah, Peter assisted in establishing the Sundance Film Festival and bringing companies including American Express to Utah. Peter served as the CEO of PSC Development Company and Evergreene Management Group, an industry leader in developing, financing, and constructing single and multi-family housing units as well as office space across the Intermountain West. As the leader of PSC Military Housing, Peter assisted the U.S. Air Force with their private-housing initiative by creating partnerships between developers and military bases. Peter was awarded projects on over 12 military bases with a total value that exceeded $1 billion.

Peter served for 39 years in the U.S. Army Reserve, culminating in his time as Commanding General of the U.S. Army 96th Regional Readiness Command from 2005 until 2009. Major General (Ret.) Cooke’s command included 66 Army Reserve Units that were mobilized for wartime missions, maintenance, and supply activities, 560 full-time personnel, 40 command centers, and 13 maintenance and storage facilities with property valued at $250 million and equipment valued at $224 million. Under General Cooke’s command, the 96th RRC won the 2009 Army Community of Excellence Award for the best-managed command in the U.S. Army Reserve.

After retirement from the military, Mr. Cooke co-founded and served as Director of the National Center for Veteran Studies. He currently serves as Chair of the Board for the American College of National Security Leaders, Chair of the Board for the Reserve Officer Association and sits on the board of the Madison Foundation.

In 2019 Peter was appointed to Avalon Health Care Group’s Board of Directors in order to assist in the company’s veteran services.

Education

• B.S., Political Science (Public Opinion Analysis), Utah State University

• M.S., Political Science, Utah State University

• Graduate, U.S. Army War College

Howard Cooke

Partner & Project Development

Howard spent over 10 years assisting PSC Enterprises part-time before joining the company full-time in 2019. Prior to his current role at PSC, Howard held various marketing and project management positions in the technology industry.

Howard currently oversees the company’s marketing and business development efforts through market research, outbound prospecting and the management of all RFP responses.

Howard also manages all partner development efforts, serving as a liaison on projects between PSC Enterprises and its public and private partners.

Howard led the company’s expansion into the government procurement sector and is the firm’s expert on government contracting compliance and FAR regulations.

Education

• B.S., Strategic Communications, University of Utah

• Procurement & Contract Management, University of Virginia

• Real Estate Finance, NYU Continuing Education

Carolyn Cooke

Executive Assistant